Fourth of July 2018 is this Wednesday. Some establishments may be closed for the day, but we think Independence Day should be celebrated all weekend long.
By providing Independence Day weekend specials, everyone can celebrate the holiday on their own time. Reward those who have to stay in the office on Wednesday or those who are taking on the task of barbecuing for family and friends. Celebrate Fourth of July all weekend long with these marketing tips…
Red, White & Brew
Independence Day is time for fun with summer food and drinks. Themed drinks and inventive dishes go beyond cold beer and burgers. Drinks that include blue curacao and Campari are natural ways to include the themes of the holiday at the bar. When it comes to food, however, the menu should celebrate your business’ individual cuisine while embracing holiday weekend prices. Entice patrons with 2 for 1 tacos, a specialty appetizer or an off-the-menu dish. Weekend brunch specials are also a great way to bring large groups into your business to celebrate.
Promote Specials on Social Media
Instagram and Facebook are main sources of information nowadays. Advertising any weekend specials through posts on your business’ social sites is very important. If it is food or drinks you are advertising, be sure to include a high-resolution photo to ensure that it is eye-catching. Include a small element in the photo that suggests the holiday such as a red, white or blue drink or an American flag in the background of a beautiful dish.
Post Business Hours on Your Store Front
Leading up to the big holiday weekend, let patrons know of your special business hours. Potential guests can make last minute plans when you include holiday hours on your website, social media, and Yelp page.